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Global marketing research - Coggle Diagram
Global marketing research
Marketing information system
Gathering information
Processing information
Locating information
Processing & using information
Design questionnaire
Use close-ended questions
Include survey incentive
Don't be too long
Don't ask leading questions
Personal questions at the end
Keep answer choices balanced
Define attainable goal
Sampling plan
Sampling size
Budget available
Rules of thumb
Traditional statistical techniques
Number of subgroups
Sampling procedure
Non-probability
Probability
Research design
Observation & experimentation
Surveys
Approaches
Contact methods
Problem / objectives
Comparison dimension
Quantitive
Qualitive
Marketing decisions
Deciding how to enter foreign markets
Designing global marketing programme
Deciding which markets to enter
Implementing & controlling global marketing programme
Deciding whether to internationalize