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Consumer markets & buyer behaviour - Coggle Diagram
Consumer markets & buyer behaviour
Model buyer behaviour
Buyer's black box
Buyer responses
The environment
Culture
Subculture
Buyer or buying decisions
Personal
Physiological
Social
Cultural
Decision behaviour
Dissonance reducig buying behaviour
Habitual buying behaviour
Variety-seeking buying behaviour
Compley buying behaviour
Maslow hierarchy needs
Social environment
Safety
Esteem
Biological & physiological
Self actualisation
Physiological
Learning
Belief
Perception
Attitude
Motivation
Buyer decision process
Evaluation of alternatives
Purchase decision
Information search
Postpurchase behaviour
Need recognition
New products: buyer decision process
Evaluation
Trial
Interest
Yes/No
Awareness
Adoption