Consumer markets & buyer behaviour

Model buyer behaviour

Buyer's black box

Buyer responses

The environment

Culture

Buyer or buying decisions

Personal

Physiological

Social

Cultural

Subculture

Decision behaviour

Dissonance reducig buying behaviour

Habitual buying behaviour

Variety-seeking buying behaviour

Compley buying behaviour

Maslow hierarchy needs

Social environment

Safety

Esteem

Biological & physiological

Self actualisation

Physiological

Learning

Belief

Perception

Attitude

Motivation

Buyer decision process

Evaluation of alternatives

Purchase decision

Information search

Postpurchase behaviour

Need recognition

New products: buyer decision process

Evaluation

Trial

Interest

Yes/No

Awareness

Adoption