Please enable JavaScript.
Coggle requires JavaScript to display documents.
Marketing: creating customer value and engagement - Coggle Diagram
Marketing: creating customer value and engagement
Marketing process
Create value for customers
Capture value from customers
Marketplace
Customer
Wants
Needs
Demands
Market offerings
Experience
Services
Product
Selecting customers
Segmentation
Target
Whom
Value proposition
Marketing mix
Place
Promotion
Price
Product
Marketing management
Selling
Marketing
Product
Contrast
Production
Societal marketing
Philosophies
Marketing programme
Action
Marketing Strategy
Marketing strategy
Customer relationship
Customer
Percieved value
Satisfaction
Satisfied
Dissatisfied
Relationship management
Customer
Partner