The Daily Mail
Media Industries
Media Audiences
process
production
circulation
specialised and institutionalised nature of media production
technological change
digital convergence
effect of individual producers
economic factors
regulation
IPSO
target audience
demographics
psycographics
how the daily mail reaches, addressees and positions the audience
how the content attracts the audience
media effects theory
reception theory
orignins
The Daily Mail is a national tabloid middle market daily paper in the UK
journalism and entertainment
The Daily Mail was established by Alfred Harmsworth, 1st Viscount Northcliffe, in 1896.
The Daily Mail was always intended to appeal to
a female audience and offered features specifically aimed at women it remains a paper whose readership is predominantly female
the daily mail is aimed at women, therefore their mode of address is to be aimed at women
the language used is more to aim at a female audience
creates a relationship with the reader
readership
from NRS data we can see that the readership for the daily mail is 65+
demographic group ABC1 (C2)
the content included in the daily mail is mostly topics that would attract women
65+
mainly female
techniques of persuasion
newspaper print has decreased during the wake of digital media
Practical
Emotional
Associations
the IPSO are the regulatory body that regulate newspapers
if there is any complaints then they will have to deal with them and make contact with the producers and editors of the paper
over the years less and less people are purchasing print editions of newspapers
therefore they created the online website version of the daily mail so that they were able to keep their readership
the website can also be updated more frequently as they will not have to wait till the next day to print the paper
this is when the media will understand that there is new ways to view the media, for example newspapers going out of fashion and now websites being more popular
since they realised people were not purchasing the papers. this was when the website was created in order to secure the readership
the media effects theory states that the media can directly implement ideas into the minds of audiences
this can be applied to the daily mail as the audience can be effected by what they see within the stories
although the audience may not see the information as influential and may react in another way
social, political, economic and cultural contexts
right centre of stance
useful to consider how print is declining meaning they are losing revenue
considering the reach of their website