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The Daily Mail - Coggle Diagram
The Daily Mail
Media Industries
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technological change
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therefore they created the online website version of the daily mail so that they were able to keep their readership
the website can also be updated more frequently as they will not have to wait till the next day to print the paper
digital convergence
this is when the media will understand that there is new ways to view the media, for example newspapers going out of fashion and now websites being more popular
since they realised people were not purchasing the papers. this was when the website was created in order to secure the readership
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regulation
IPSO
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if there is any complaints then they will have to deal with them and make contact with the producers and editors of the paper
Media Audiences
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how the daily mail reaches, addressees and positions the audience
the daily mail is aimed at women, therefore their mode of address is to be aimed at women
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media effects theory
the media effects theory states that the media can directly implement ideas into the minds of audiences
this can be applied to the daily mail as the audience can be effected by what they see within the stories
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orignins
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The Daily Mail was established by Alfred Harmsworth, 1st Viscount Northcliffe, in 1896.
The Daily Mail was always intended to appeal to
a female audience and offered features specifically aimed at women it remains a paper whose readership is predominantly female
social, political, economic and cultural contexts
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