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Building a strong Brand: Brand Resonance Model, six types of brand…
Building a strong Brand: Brand Resonance Model
The 4 steps of brand building
Identity
salience
Meaning
Performance
Imagery
Response
Judgements
Feelings
Relationship
Resonance
six types of brand building feelings
Warmth
raymonds
Fun
Call of Duty
Universal Orlando
Excitement
security
Bisleri
social approval;
Rolex
Self respect
Parachute oil
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