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Como influye la imagen corporativa en el comportamiento del consumidor,…
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Corporate image is: similar to what we mean when we talk about our own identity, which we reflect through our personal image.
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As John Lederer said, "Marketing is the art of differentiation."
In the same way, a company stands out through the image it presents to the world. Thus, corporate identity is a physical expression of the company's brand.
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The corporate image includes many physical aspects: the logo and supporting devices, such as the website, letterheads and business cards,
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