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Marketing communication mix - Coggle Diagram
Marketing communication mix
Types of tools
1. Advertising
= Any paid form of non-personal presentation and promotion
“Creative” forms of advertising
Advertorials
Infomercials
Non-spot advertising
Stealth advertising (e.g., Product Placement)
Branded entertainment
Free products in exchange for commercials
Advergames
2. Personal selling
= The two-way flow of communication between a buyer and seller designed to influence a person’s or group’s purchase decision
3. Public relations
= nonpersonal, indirectly paid presentation of an organization, product or service
4. Sales promotion
= short term incentives to stimulate interest and a purchase of a good and/or service
5. Direct marketing
= Approach people directly but non personal
Types of Messages
1. Informational messages
You center on the product/the proposition that you offer and the benefits
Rational or informational appeals
Demonstration
Slice-of-life
Testimonial
Problem solving
Dramatization
Comparative advertising
2. Emotional
= Attempt to gain an emotional response
3. User-generated content
Influencers
4. Branded content
Inhoud geproduceerd door een adverteerder of inhoud waarvan de creatie werd gefinancierd door een adverteerder.
Types of media
Owned media
Earned media
Paid media