1.Express a strong viewpoint but deal with both sides of an argument, or explore obstacles/challenges
2.Use the first person (e.g. ‘I’) but are sometimes expressed using less personal, objective language
3.Use vivid imagery, anecdotes or examples to engage the reader, or to provide the background to the
ideas being discussed
4.Use varied sentence structures for developing an argument in a logical, progressive way.
5.Use discourse markers, such as adverbs, and other linking words/phrases to direct the argument logically (e.g. ‘Finally’, ‘In this way’, ‘This demonstrates…’)
6.Use rhetorical devices (e.g. rhetorical questions, repetition, lists of three)
7.Use statistics, data or other numerical measures to persuade the reader
8.Use expert evidence to explain the core ideas or argue a particular view.