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Small Portable Speaker - Coggle Diagram
Small Portable Speaker
Assumptions
The product
Limited frequency range
Low quality sound
Lack of bass
Distorts
Short battery life
Limited connectivity
Lower durability
Tinny sound
Easily broken
The user
Listen to music on the go
Children & Teenagers
Study
Gaming
Music enthusiasts
Listening outdoors
The beach
Picnics
Working out at home
Yoga
Home gym
Parties & Gatherings
Women
Doing housework
Men
Trade sites
Gardening
Messaging
Music makes everything better
**See Pro's of music
Music brings people together
Different cultures
Different socioeconomic status
Different Age Groups
Different Genders
Different ethnicity
Different Geography
Music improves your mood
Excitement
Electronic dance
Hip-Hop/Rap
Metal Music
Rock Music
Pop
Latin Music
Happiness
Pop
Folk
Country
Jazz
Reggae
Gospel
Classical
Energetic
Techno
Hip-Hop/Rap
Rock
Pop
Heavy Metal
African
Transcendence
Classical
New Age
World (different cultures)
Sacred (chants)
Ambient (atmospheric sounds)
Sad / Depressed
Blues
Folk
Country
Jazz
Classical
Indie Rock
Music is a universal language
Different Cultures connect through music
Non-verbal communication (emotions evoked)
Feelings of music tell story, not words
Rhythm is understood by all (beat / tempo)
Music brings colour to your life
White
New Age & Ambient
Tranquility
Peace
Serenity
Red
Heavy Metal/Hard Rock
Intensity
Passion
Anger
Yellow
Pop
Joy
Optimism
Energy
Black
Death metal/Gothic
Darkness
mystery
Death
Blue
Blues music
Sadness
Melancholy
Longing
Green
Reggae
Positivity
Happiness
Nature
Music is for everyone
Disabilities
Mental Health
Backgrounds
Cultures
Homeless
Creatives
Differing incomes and Job status
Different occupations
Genders
Pros & Cons
Pros
Pros of music
Motivator
Increased focus & productivity
Improved mood
improved physical performance
Improved sleep
Improved social connections
Cultural connections
Improve cognitive function
Release emotions
Increase creativity & imagination
Increase wellbeing
Pros of product
Portable
Lightweight
Affordable
Easy to transprot
Wireless (no cords or cables)
Easy to use
Customisable (Sound preferences)
Multi-users
Cons
Cons of music
Negative emotions
Some music is offensive
Disturbing to others
Distracting for the user (eg. when studying)
Cons of product
Poor sound quality
Requires re-charging
Run out of battery
Limted volume
Prone to damage
Limited features
Battery needs replacing
Product details
Aesthetics
Shape
Cylinder
Colour
Black
Size
Small
Materials
Hard plastic
Price
Affordable
Functionality
Wireless
Portable
Multi-User
App
Maintenance
Charging
Cleaning
Battery Replacement
Distinctive Brand Assets
Jingles
Celebrities
Taglines
Logo
Brand Name
Colours
Labels & Packaging
Symbols/Characteristics
Advertising styles