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The Voice - Coggle Diagram
The Voice
Media language
codes and conventions of a website
semiotics
genre conventions
narrative
Media Representation
representation of specific groups
construction of representation - hall
stereotypes
news values
Media Industries
the use of new technology
media convergence
production and circulation
impact of new tech
Media Language
shirky - 'end of audience' theory
specialised audiences
reception theory - hall
interactivity and creativity
social, political, cultural and economic contexts
the voice dates back to 1982
they were the first and only newspaper to be specifically aimed at a black British audience
the website can be seen as more mainstream comparing to how it was in the past