Crisis Management

Definition and Meaning

Definition

Meaning

A crisis is an unexpected event. and is likely to have a disastrous effect by the event. Such actions may destroy or have a negative impact on the organization. Whether it's products and products, services, financial status and reputation.

Unexpected and impactful events such as
natural disasters, crises financial, political unrest, etc.

How to manage a crisis

3. Preparing a backup plan

4. Crisis awareness

2. Risk Avoidance

6. Crisis resolution

1. Risk Audit

5. Controlling the extent of a crisis

Analyze situations that may cause a crisis. And prioritize to prevent crises by measuring risks according to the potential impact multiplied by the probability that it will occur.

Carefully analyze the consequences of many crisis actions, starting with the small ones. If potential risks are prevented, the signals received can reduce the impact of the problem before it becomes serious can be a crisis

Prior planning a crisis will occur as a plan to carefully consider every option.For backup plan not applicable in the event of an unpredictable crisis.

We should pay attention to even the slightest early warning signs of an impending crisis and have someone in charge to heed employees' warnings and build key teams to deal with the crisis.

5.2 Give priority to people as the first priority. The lives of customers and employees are irreplaceable.

5.3 Get to the accident scene as quickly as possible. Demonstrates the importance of that crisis.

5.4 Communicate thoroughly It's a way to
counter rumors and speculations.

5.1 Act quickly and decisively

Identifying the real problem and considering the impact on various aspects after controlling the extent of the crisis and dealing with the problem until the problem is resolved and everything returns to normal.

Summarizes

It is a management to prevent the occurrence of a crisis and if it does occur, the crisis must be eliminated as soon as possible, including limiting the damage that will occur and building trust to occur again, which will make the organization able to continue


Case Studies Crisis Management

2. Case Study: Smashing a Honda CR-V

1. Case study: "Oishi Sugar Free" green tea contaminated with hydrochloric acid

Customers have complained about salt-contaminated products and health problems. Mr. Tun took responsibility for the affected customers and inspected them to verify the quality of the products, in addition to increasing investment. 100 million baht to ensure customers' safety.

Entrepreneurs push the burdens for customers who are confident in using the service, but the service is bad. In addition, the operator does not listen to what she wants.