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How can propaganda be used by Colombian government to strengthen the…
How can propaganda be used by Colombian government to strengthen the country's democratic system by preventing unjust elections and uninformed voting?
Fake news and misinformation are becoming very common due to the internet and social media, and can spread rapidly among poorly educated and low income communities.
The impact of fake news on social media generates voters to question science, real news and social norms, thus causing a response in society, which is reflected in election results. Although fake news have been around for years, lately they have gained strength with the advent of the digital age.
Colombian government could use social media and TV advertising to incentive people to double-check the information they receive using different reliable sources of information.
Social media advertising trough platforms like Twitter, Facebook and Instagram (where fake news are likely to arise) can be used to refute news that have spread among this platforms and incentive people not to spread news before checking the reliability of the sources.
WhatsApp television campaign to combat the spread of misinformation released before elections in Rajasthan and Telangana, India.
The lack of access to education and new technologies, causes that the information spread by word of mouth, can be distorted, misinterpreted or invented in order to discredit or get a candidate a few hundred votes.
Information spread by word of mouth is most common among low-income communities and in rural areas that often only have access to radio or television.
Government could use radio and TV advertising in popular stations and channels to incentive people to think critically and not believing everything they hear before voting.
Free Speech Doesn't Mean Careless Talk! This poster is published in 1943 by the House of Seagram as part of its contribution to the National Victory Effort.
There are politicians who promise unattainable benefits to the people most in need to win their vote, and after being elected they do not fulfill any of their commitments or proposals.
Franklin Roosevelt campaign poster (1940) in which he promises higher wages, low rent homes and social security.
It's important to encourage people to deeply investigate the background and proposals of each candidate before voting
Lack of education is also one of the main factors that drive people to blindly believe in a candidate. For this reason, governments should use propaganda to promote basic public education to incentive critical thinking.
A considerable part of the Colombian population does not vote. This is up to 42 percent of the population eligible to vote that did not participate in the last presidential elections.
Misinformation in these scenarios can cause certain people, not knowing exactly how to vote, or to decide not to do so because perhaps they do not know how to register their ID at a polling station, they do not know that they are allowed to vote, or they simply don't know how to do it.
Advertisement used by the R.N.E.C to teach how to register the identity card for the 2022 elections.
Through social media and television channels, the current government can teach citizens the basics to be able to participate in an election, register their ID and vote.
The candidates would employ propaganda in their campaigns in order to convince more people to support them. Additionally, to make sure of this, the candidates would collaborate closely with the National Registry of Civil Status.
Another thing that causes a large part of the population not to vote is the fact of not feeling identified with a candidate. This occurs mainly when the 2 top contenders to win elections are from opposite extremes (left wing and right wing). People who see themselves represented by different ideologies won't vote for any candidate.
The government also has the responsibility of showing that the blank vote is an option with legal weight and that it serves to express disagreement with all available candidates.
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Government should use propaganda to show people that there aren't only two candidates in representation of two completely different extremes, but show them every option they have and the proposals of each one of the candidates
Lack of interest is one of the main reasons people don't vote. There are people who think that their vote does not represent anything and will not change their own situation at all.
During the WW2, this posters were used to persuade men to enlist in the military. To assure the voter that her vote counts, these posters would be modified to nowadays situation.
One approach is to take use of the growth of digital media to inform voters about the importance of their vote and how it can affect both the outcome of the election and the the nation's future.
In order to generate interest among citizens, organizations like the National Registry of Civil Status might run campaigns using social networks that inform voters of the advantages of exercising their right to vote.
There have been cases, especially in rural areas, of vote buying or people who vote for a certain candidate under threat from illegal armed groups
Several people are witnesses or victims of some type of electoral fraud, but do not report it for various reasons, such as thinking that it is not worth it or because they feel threatened if they do so.
Through the use of social media, Colombian government should promote ways to avoid electoral fraud through informative posters and videos that show how society is affected by these actions.
The candidates' use of advertising has the potential to influence voter behavior. Due to this, they should take advantage of their position of power to use propaganda to inform citizens about the types of electoral fraud and their consequences (legal and for society).
Propaganda used in WW2 in order to change the behavior and opinion of people in favor of certain ideologies.
There have been reports of illegal armed groups that intimidate the population in remote areas of the country into voting for certain candidates.
Through social networks, the media and propaganda on television, the state should promote a telephone line, in which all these cases can be reported anonymously in situations where the life or integrity of a person may be at risk depending on their vote.
In order to locate the leaders of these unlawful groups, capture them, and stop these scenarios from happening again, the authorities might consider using propaganda to do so. Similar in some ways to the search and capture posters, but these were also present in digital and physical media.
During the Second World War, a poster was created to inform Americans about Germany's key adversaries. Each of these had a word highlighted in red to draw attention to that section of the poster.
Vote buying occurs when a person is given money in exchange for voting for some candidate. This practice is common in areas where people do not have sufficient income to provide for themself or their families
Due to the prevalence of vote buying close to voting stations, physical advertising should be placed there to inform voters of the potential repercussions of their decisions. Examples of such locations are bus stops and signs.
Through the advertising spaces on television channels, entities such as the National Police, or the government itself, could let the population know the risk involved in selling their vote and the consequences that this could have.
Propaganda used in order to avoid support for The Axis, within the United States territory. It could be adapted by changing the concepts to vote buying.
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