Please enable JavaScript.
Coggle requires JavaScript to display documents.
Yoga Mat - Coggle Diagram
Yoga Mat
Assumptions
Mostly women
Mats only used for yoga
MIddle Income Earners
Health Conscious
Educated
Attend classes
Live in more affluent areas
Small family or single
Marketing Environment
Competitors
Stakeholders
Government
Financial COmmunity
Pressure Groups
Demographics
Population Growth
Cities, Regions & countries
Population age mix
Ethnic Composition
Education Levels
Household Patterns
Geographical Shifts
Cultural
Society Values
Society's perceptions
Society's behaviours
Cultural Trends
Exercise boom
Acceptance/Use of alternative therapies
Bigger focus on mental health
Economic
GDP
Wage Growth
Inflation
Interest Rates
Exchange rates
Political
Stability of Government
Legislation
Technological
Internet
Tech advances
Natural
Resources
Environment
Ecological Sustainability
Waste
pollution
Product details
Price
Maintenance
Aesthetics
Colour
Size
Shape
Materials
Functionality :
Distinctive Brand Assets
Brand Name
Colours
Logo
Labels & Packaging
Taglines
Symbols/Characteristics
Celebrities
Advertising styles
Jingles
Marget Segmentation
Demographics
Gender
Income
Geography
Occupation
Education
Family Size
Age
Psychographics :
Attitudes
Opinions
Activities
Personality
Lifestyle
Interests
Behavioural
Usage Rate
Main Brand
Media Used
Other
Occasions
SItuations
Benefits Sought
Messaging
Health Benefits
Mutli-Use
Popularity
Improved mental health
Pros & Cons
Pros
Cheap to buy (and make)
Cons
Maps curl up at edges