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Intro - Coggle Diagram
Intro
Differentiation based advantage
Enhance buyer satisfaction
Superior benefit
Raise the performance a buyer gets
Lower buyer's overall cost
Marginal cost and benefit
Ration decision weigh MC & MB
MB: benefit additional activity
MC: Cost of doing more
Low cost strategy
Lower costs can be achieved through: passing costs, value costs
Differentiation can be achieved
Generic strategy
Company use cost/ differentiation strategy
Analysing strengths, ersources, ...
Market failure
Externality
Market power
Trade & markets
Market economy
Centralised economy