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Persuasion - Coggle Diagram

- - - - If I start to smile, then I will be happy
      - If I am around people who are smiling, I will be happy
- - - - Based on a statistic or probability that have heard/know about
        
        many people don’t pass the EPPP the first time around, to assume that I won’t pass it the first time around. But it may be a mistake and not true about me
    - - The most recent information is the most relevant
        
        The new
        
        On the news yesterday you heard a kid got kidnapped at a park, so now you thinking this is a common thing, even though it is not
    - - "deep rooted"
        
        The immediate context is the most relevant. This leads us to see it "how it is." This can be looked at as a first impression. I becomes stuck in out minds, even when we are not aware of it
        
        Typically has to do with numbers
        
        I see a car for $100,000, then I see another car for $50,000 I am now more prone to buy that because I was PRIMED to the higher number, so anything less than $1000,000 is not "that bad."
  - - - Implicit Bias
        
        Biases we are not aware of. This is due to heuristics
      - Perceptual Bias
        
        pay attention to certain things in our environment. it is the way we filter information
        
        "hardwired"
        
        Filtering out information
      - Cognitive Bias
        
        This is what my RULES follow based on heuristics. NOT RANDOM
        
        Cognitively aware of it
      - Conformational Bias
        
        Look for things to confirm out beliefs
        
        I will surround myself what will confirm me. "I want to know I am right and not wrong."
        
        "San Soo is the best are, so I only so things related to San Soo,"
        
        remembering details that strengthen my belief
      - Self-Validation/Verification Bias
        
        we only listen to what will supports our beliefs
        
        Want to confirm self-concept
      - Self-Serving Bias
        
        Success is internal and failure is external
        
        For purposes of our self-esteem
      - Gambler's Fallacy
        
        After accepting one, the next one you won't
        
        Loan officers will accept an application, then deny the next and vice versa
        
        Flipping a coin, while the odds are always 50%, if you keep thinking head your more bias to think the next will be tails
        
        Can lead to mistakes in everyday decision making
      - Base Rate Fallacy
        
        Ignoring the base rate for success/failure
        
        The EPPP pass rate is 60%
        
        Representative Heuristic
        
        Your school says 95% pass on their first try, so you believe that you will be part of that common case
        
        Availability Heuristic
        
        Someone did not pass EPPP on the first try, so she believes people do not pass on their
        first try
      - Illusory Correlation Bias
        
        one thing will cause another thing, when it is unrelated or not correlated
        
        Barnum Effect
        
        Crossing finger will bring good luck, breaking a mirror will create bad luck
      - Illusory Control Bias
        
        we think we can control something in an unrealistic way
      - Serial Position
        
        Mostly likely to remember the first and last of something on a list over the middle
        
        Remembering the first and last thing on a grocery list
      - False Consensus
        
        where you over estimate how much someone agrees with you
      - Actor-Observer Bias
        
        Always involves two people.
        
        we tend to blame what we do on others (external) and blame what they do because of us (internal)
        
        We do something wrong and externalize it to make us feel good
        
        Someone else does something wrong and we internalize it
      - Fundamental Attribution
        
        Blaming the victim
        
        it is their fault they got robbed. they should have not been walking down that ally
        
        we make it about other people
      - Group Attribution
        
        The charaterisics of an individual group member is reflective of the group as a whole
        
        All democrats want gun control
        
        taking one experience from someone at customer service and generalize about everyone at the company
        
        everyone at esurence is an idiot
      - Covariation Model
        
        Distinctiveness
        
        whether the behavior is unique to the situation or occurs in different situations
        
        Consistency
        
        whether the person's behavior is the same way over time
        
        Consensus
        
        how other people in the same situations are responding. is this the same way of different way.