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Metrics - Coggle Diagram

- - - - Assumption:churn rate is constant
  - - - Size opportunities of new feature and business
- - - - DAU
      - Revenue per user
    - - performance
  - - - Daily session per user
      - Number of key user actions per session
      - Average session duration
    - - DAU/MAU
        
        Ratio is better, holistic, both change
      - WAU/MAU
- - - - Average session duration
      - DAU/MAU ratio
      - Daily session per user
    - - Over a prolonged period of time
      - Monthly retention
  - - - K > 1 indicate exponential growth
      - average number of referrals sent per user multiplied by conversation rate of each referral
  - - - How much money a customer brings into the business before they churn
- - - - Strength and Weakniss
      - Opportunities and Threats
- - - - churned number/beginning of the period * 100
  - - - Look at the distributions of the time between frequent purchases
      - Choose a threshold
      - Weekly and daily will has noise and volatility
  - - - Existing users
      - New users
- - - - Ratios more robust to averages and captures the subtle difference
- - - - A session ends after 30 minutes of inactivity
      - Common metrics
        
        Daily sessions per user
        
        Average session duration
        
        Number of key user actions taken per session
    - - Different definitions of active users
        
        Make purchases (ecommerce)
        
        Page visited/videos watched (social media)
        
        Product login/usage (SaaS/mobile Apps)
      - Common metrics
        
        DAU, WAU, MAU
        
        DAU/MAU ratio
        
        WAU/MAU, MAU/QAU, QAU/YAU ratios