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Actual Services Being Provided, Challenges faced by MSME's in India,…
Actual Services Being Provided
Challenges faced by MSME's in India
Growth
Revenue
Profits
Client Base
Innovation
Global/Regional Competition
Technology
Skills
Usage of Outdated Methods & Practices
Lacking Skills to Identify Current Market Trends in Technology
Lack of Knowledge & Skillpower to Innovate
Advancement & Backwardness
Limited Access to IT Ed & Info
Backward in Digitisation of systems, processes, and operations
Usage of Outdated Tech & Equipments
Affordability of Hi-Tech Equipments
Lacking in Adaptation of Advanced Tech
Branding
Skills & Expertise
Lacking in Strategy
Budget Constraints
Ineffective Branding
General
Formalization
Owners aren't Educated
Lack of education and awareness of market conditions, trends in diff aspects & dept of Business
Improper Product Develoment
Limited professional exposure to product development and promotion practices
Little or no professional exposure to product development, distribution, branding, production, and packaging, promotion
Inefficient Methods & Processes
Outdated Practices and Knowledge Base
Labour Related Challenges
Skilled Manpower
Availability Issues
Inconsistent Availability
Availability at Good Wage
Improper Training & Development Facilities
Unable to Operate Advanced Equipments
Poor Emp Management Skills
Labour Laws
Finance
Accessibility
Low penetration of banking sector in rural and remote areas
Suffers from Less Credit-worthiness
Working Capital Shortage
Regulatory loopholes and delay in loans
Awareness
Lack of Idea on Available Financial Instruments
Lack of Idea on Available Finance Schemes
Other Issues
Delayed Payments
Getting Into Debt Trap
Marketing & Sales
Budget Constraints
Accessibility
Access to Different Region/Geo Markets
Skills
Market Analysis
Current Market Trends
Identifying & Reaching to T.A
Ineffective Marketing
Knowledge in Consumer Pref
Marketing Strategies
Improper Distribution
Ineffective/Incorrect Decision Making
Management
Poor Finance Mangement
Poor Human Resource Management
Poor Resource Mangement
Challenges Faced by Startups in India
Creating a Good Team(Hiring Right Talent)
Awareness, Accessibility,Training , Management
Fund Raising
Accessibility(If Possible)
Current Govt Regulations
Marketing Effectively with Limited Budget
Awareness, Strategy, Affordability, Promotion
Planning & Strategy
Mentorship
Accessibility(If Possible)
Understanding
Market Conditions
Awareness, Research, Strategy
Consumer Needs & Pref
Finance Management
Awareness
Structured Chart for All Services
Development
Artificial Intelligence
AI powered Solutions
AI Tools
AI Models
Chatbots
Assistants
Application Development
Smartphone
Native
iOS
Android
Cross Platform
Hybrid
Desktop
Wearables
TV
Web Development
Website
Web Application
Web Apps
Progressive Web Apps
Generic Development Services
Tech Migrations
Scaling
Maintenance
Deployment
Testing
System Design
Rapid Prototyping
API
Data Architecture
Enterprise Application Development
Customer Relationship Management (CRM)
Content Management System(CMS)
Etc
MIS
Business Intelligence (BI) and analytics
Collaboration and communication tools
Human Resource Management (HRM)
Supply Chain Management (SCM)
Project Management systems
Document Management systems
Financial Management systems
Inventory Management systems
Technology Development
IOT
AR
VR
Cloud Development
Infrastructure as a Service (IaaS)
Software as a Service (SaaS)
Platform as a Service (PaaS)
Function as a Service (FaaS)
Container as a Service (CaaS)
Backup as a Service (BaaS)
Database as a Service (DBaaS)
Storage as a Service (STaaS)
Identity and Access Management as a Service (IAMaaS)
Security as a Service (SECaaS)
Disaster Recovery as a Service (DRaaS)
Mobile Backend as a Service (MBaaS)
Edge Computing
Hybrid Cloud
Cyber Security
Network Security
Endpoint Security
Application Security
Data Security
Cloud Security
Identity and access management (IAM)
Compliance and regulatory
Email and web security
Security Information and Event Management (SIEM)
Penetration testing and vulnerability assessment
Disaster recovery and business continuity
Design
Product Design
Physical Product Design
Interaction Design
Product Research
Packaging Design
Product Design
Digital Product Design
Product Research
MVP Dev
Product Design
Interaction(UI/Ux) Design
UI/Ux Design
Ui Design
Ui/Ux Lifecycle Management
Ux Design
User Flows & Journeys
Wireframing
Prototyping
Information Architecture
Design Strategy
Usability Testing
User Onboarding
Design Systems
Ui/Ux Audits & Reviews
Competitive Analysis
Objective Analysis
User Research
User Persona
Product Research
Product Essential Report
Graphic Design
Logo Design
Icon Design
Illustration Design
UI Design(Subjective)
Print Media Design
Digital Media Design
Business Asset Design
Motion Design
Packaging Design
Marketing assets Design
Promotion
Digital Marketing
Audio Marketing
Video Marketing
SEO
SEM
ASO
Email Marketing
SMS Marketing
Social Media Marketing
Affiliate Marketing
Influencer Marketing
Content Marketing
Mobile Marketing
PPC
CRO
Advertisement Production
Print Media Ad Production
Digital Media Ad Production
Billboard Ad Production
Strategy
Design Strategy
Digital Strategy
Content Strategy
Notification Strategy
Brand Strategy
Brand/Product Positioning
USP & Value Prop Development
Go-to Market Strategy
Omnichannel Strategy
Multichannel Strategy
Marketing Strategy
Branding
Brand strategy
Brand Identity
Brand Book
Marketing Research
Business Discovery
Market Research
Competitor Analysis
SWOT Analysis
USP Research & Dev
UI/Ux Research
Guerilla Research
Product Discovery
MVP Research & Dev
Product Research
Objective Analysis
Areq
Imp 1
Products/Services
Brand Name & Tag
USP (Differentiator)
Imp 2
Purpose/Mission/Values/Promise
Value Prop
Audience/Market
Imp 3
Vision/Story
Visual Elements/Personality
Brand Book
For Businesses Just Started (1,2,3)
For Business who availed Some Services (1,2,3)
For Businesses who availed all services (3,1,2)
Research
Creation & Development
Testing
Deployment
Monitoring
Re-Create & Re- Develop
Process for Each Service
+
(Everything Mentioned Above)
Steps Involved
Requirement Gathering
Defining Services Required
Tasks to be Performed here
Any Kind of Strategy to be Developed here
Any Kind of Research to be done Here(on Business or For Business)
Definite Entry Stage of Project
People & Position Involved
Requirement Gathering
Research & Analysis
Strategy
Create or Develop
Test & Deploy
Monitor & Maintain
Re-Iterate or Scale
Re-Iterate/Create/Develop/Scale (If Required) -After Delivery or Deployment
Phase 7
Monitor the Whole Project After delivery or Deployment
Note Discrepancies/Performance/Results, etc
Phase 6
Test All kinds of Resources/Services/Products Created
Re-Iterate/Create/Develop (If Required) - Before delivery
Deliver or Deploy
Phase 5
Create Resources to Deliver Services
Design
Development
Promotion
Service Specific Research & Strategy
Branding
Phase 4
Any Kind of Business/Product Level Strategies
Project Execution Strategy
Broad Level Strategies
Phase 3
Research About Busines(Business Discovery)
Research About Product(Product Discovery)
Research About Target Market
Research About Target Audience
Competitive Analysis
Broad Level Research
Phase 2
Research about PTSE
Define Services required by Client
Broad Discovery of Business
Gathering Requirements from Client
Phase1
Criteria
Scalability in Operation
Scalability in Manpower
Scalability in Project Accomodation
Efficiency
Execution
Use Examples of Businesses in Diff Levels to Check Model
Appsnetic
Notebook
Laywer
beauty parlour
Yes it works with all levels of Business
Focused on Businesses
PBAS
Micro Enterprise
Small Enterprise
Startups
Expected Revenue Streams for Appsnetic
Services
Products
AMC's
Saas
Market Gaps Acc to
Pricing
Pricing of these Services (USD Standard)
(USD Standard) (Asia < Mediterranean < Gulf < US < European)
Varies and No Significant Price Gaps
Services
No Significant Market Gaps
Geography
Presence of competitors
( Meditern < Gulf < European < US < Asia )
Industry
Can be (Target Niches to Find Market Gaps).
Services to Start from (Reduction 1)
Development
Web Development
Website
Web Application
Web Apps
Progressive Web Apps
Application Development
Smartphone
Hybrid
Native
Android
iOS
Cross Platform
Desktop
Wearables
TV
Artificial Intelligence
AI powered Solutions
AI Tools
AI Models
Chatbots
Generic Development Services
Maintenance
Deployment
Testing
Data Security
Web & App Security
Promotion(Done)
Digital Marketing
Audio Marketing
Video Marketing
SEO
SEM
ASO
Email Marketing
SMS Marketing
Social Media Marketing
Affiliate Marketing
Influencer Marketing
Content Marketing
Mobile Marketing
PPC
CRO
Advertisement Production
Print Media Ad Production
Digital Media Ad Production
Billboard Ad Production
Design
UI/Ux Design
Ui Design
Ui/Ux Lifecycle Management
Ux Design
User Flows & Journeys
Wireframing
Prototyping
Information Architecture
Design Strategy
Usability Testing
User Onboarding
Ui/Ux Audits & Reviews
Competitive Analysis
Objective Analysis
User Research
User Persona
Product Research
Product Essential Report
Graphic Design
Logo Design
Print Media Design
Digital Media Design
Business Asset Design
Marketing Assets Design
Digital Product Design
Product Research
Product Design (Development)
Interaction(UI/Ux) Design
Product Launch (Deployment)
Services to Start from (Reduction 1.1)(1st Layer Represenation)
Development
Web Development
Application Development
Artificial Intelligence
Generic Development Services
Promotion
Digital Marketing
Advertisement Production
Design
UI/Ux Design
Graphic Design
Digital Product Design
Branding
Internal
Brand Identity
Visual Identity
Output
Visual/Brand Style Guide
+
Non Visual Style Guide
=
Brand Guidelines
1 more item...
Non visual Identity
Brand Core
Values & Culture
Mission
Vision
Purpose
Story
Head Part
(Creates) Brand Strategy
+
Output
Brand Strategy Guide
Brand Research & Competitive Analysis
Brand Voice & Tone
Brand Experience & Interaction
Brand Personality
Brand Messaging
Brand Positioning
Audience
Market
USP
Value Prop
Tagline
Brand Promise
Brand Management
Tail Part
(Executed) on Brand Strategy Hypothesis
Output
Non Visual Style Guide
Creates
Output
Tangibles
Brand Book/Guide
Intangibles
Brand
Brand Image
Brand Equity
Perceived Brand Value
Brand Associations
Brand Integrity
Brand Personality
External
Brand Image
leads to
Brand
Design
Graphic Design
Business/Product Analysis
Strategize
Create Graphic Assets
Test/Deliver/Deploy
Monitor
Recreate
Ui/Ux Design
Digital product Design
Target Market/User Research
Ui/Ux Research
Ui/Ux Design Strategy
Wireframing
Ui/Ux Design
Prototyping
Usability Testing & Delivery
1 more item...
Product Research/Design
Product Research
Strategy
Product Design (Interaction/Ui/Ux Design)
Product Development
Product Testing & Launch
Product Monitoring & Maintenance
Re-Iterate
Check if the model executes properly if started from Any phase
Phase 4 for Any Service
Phase 1 & Phase 4 Can Occur Together w/o any Independence on Other Phases for some Services
To Start from Any Phase of the Model (Req)
Phase 1 is Required for Any Kind of Project
Broad Level Business/Product Discovery
Phase 2 & Phase 3 can be Skipped on Req
Research & Analysis , Strategy Phases can be Skipped
Phase 4 in the Heart of any Project
Creating Assets & Developing assets is of atmost importance
Phase 5 is Imp only when Phase 4 is done By Us
Testing Can be Optional depending Upon Context & service
But Delivery/deployment is necessary
Can Independently run for some services if enough pre-existing resources available
Phase 6 can be Optional
Monitoring & Maintenance is Imp to evolve/improve but can be ignored
Phase 7 is necessary only when business grow
Demograhics
Online
India
Other Countries & Regions
Offline
Odisha
Asset Available to Fuel Particular Services
Yes
What is Available
Whatever is Available Can be Mapped to Areq
No
Start with AReq imp 1
Then Develop Areq Imp2 & imp3
Follow What Audience wants
Follow Industry
Inspiration from competitors
Pros & Cons
Pros
Every Phase needs a Particular Job to be Done
Model Can be Operated by Skipping some Phases
This Model Could be Operated with any no. of resources available
Can be operated for any business level & category
Cons
Delay in One Phase Leads to Delay in Project
Target Market for Appsnetic
Services
T.A Distinction Acc to
Geography
Continents
Asia
Europe
North america
South America
Africa
Australia
Regions
Asia
Mediterranean
Gulf
US
European
Countries
India
Organization Size
PSB
Micro Enterprises
Small Enterprises
Startups
Sector Type
Primary(Raw materials)
Secondary (Manufacturing & Construction)
Tertiary (Service)
Quaternary Act(Knowledge/Innovation)
Quinary Act(top executives, government leaders)
Industry Type
Primary sector
Agriculture Industry
Mining Industry
Fishing Industry
Forest Industry
Oil & Gas Ext Industry
Secondary Sector
Manufacturing Industry
Construction industry
Energy industry
Pharma Industry
Electronics Industry
Food & Beverages Industry
Tertiary Sector
Transport Industry
Aviation
Roadways
Railways
Water transport
Space Transport
Logistics
New Age Transport
Healthcare industry
Entertainment Industry
Film Industry
Music Industry
Gaming Industry
Sports Industry
News Infotainment Industry
Hospitality Industry
Tourism Industry
Education Industry
IT Industry
Telecommunications
Finance
Types of Services
Design
Development
Promotion
B2B
Product
B2C
IdeaS
Target Micro E's for Promotion
Ex :- Bakery ,catering, Dry Cleaners, Tailors, Small Garages, Carpenters, Plumbers
Target established Micro's for Apps & Websites
Swot Analysis (Appsnetic)
External
Threats
Too Many Competitors
Commoditized Market --> Competitive Pricing
Economic Recession
Some Demand for Services can by Done by Using AI Tools
Conclusion
1.Competitors, AI Tools will Challenge Appsnetic
Economic Recession + Competitors will lead to plunge in Demand for Appsnetic & Pricing will be Competitive
Actions : Create a Relevant VP & Business Model
for Distinct Target Audiences
Oppurtunities
Job Recession --> New Businesses & Startups
New Tech Using AI Models & Tools
Growing Demand of Services Provided by Appsnetic
Expanding Market
Conclusion
1.Due to Job Recession, Digitalization, there will be growing Demand of Services & Market will Expand
New Innovations & Enhancements Could be done Using AI
Actions
Map How AI Can be Used in these Services & Reduce Prices
Think a way to Reach Businesses/Market or Business Strategies
Internal
Weakness
No Resources of Any Kind
No Experience of Market & Business
No Portfolio or Projects
No Team
Conclusion
Does not have Any kind of Resources, Experience
Actions
Create Projects & Portfolio First
Strengths
New AI Enabled Tech for Services
Basic Business Services in One Platform
Single Research Framework
Conclusion
Strengths Does Not Matter at this Time
Appsnetic
Services
B2B(90%) & B2C(10%)
Products
B2B
Pain Points Solved
Broad Level
Knowledge & Literacy
Awareness
Accessibility
Affordability
Trend Accessibility
Skilled Human Resources
Reducing Headaches & Friction
Reduced Time to Market
One Stop Soln. for Basic Business Problems
All Business Analytics in a Single Platform
Cohesive Brand Building
Better Control Over all Basic Aspects of Business
Saves Time, Money, Energy, Resources
Research Oriented Approach for All Kind of Projects
One Time Research Frame Work
Chronological Dev of Resources
Value Oriented Approach
Innovation
Creating New Business Channels
Design Thinking Approach
Solutions Powered by AI
Tech Adaptation & Automation
Robust Business Ecosystem(Online & Offline)
Business Automation
Specific
Strategy
Knowledge
Innovation & Dev
Analysis
For Growth
Enabling Resources
Strategy
Finance
Awareness
Management
Afforability
Product Development
Innovation & Dev
Promotion & Distribution
Packaging & Branding
Awareness
Knowledge
Skilled Manpower
Accessibility
Training
Management
Trend
Analysis
Accessibility
Implementation
Tech
Innovation & Dev
Awareness
Digitisation
Accessibility & Adaptation
Branding
Awareness
Dev
Marketing
Accessibility
Awareness
Affordability
Strategy & Analysis
Distribution
Promotion
Resource Management & Expansion
Budget Constraints
Payment Schemes & Strategies
Deciding Factors
Type of Project
Type of Organisation
Financial Condition of Org
Revenue
P/L
Type of Market
Operating Region
Established Region
Value Provided
Challenges Faced by PSB + ME
Financial Constraints
Human Resource Constraints
Consider Flow of Project inside org
Service wise Flow
Sales Funnel
1-2 Services to be Sold
Upselling
Development
Requirements Gathering
Software & Ui/ux Design
Development
Testing & Deployment
Monitoring & Maintenance
Re-Iterate/Scale
Phase 7
Branding
Business/Product Discovery
T.Market/Audience Research & Analysis
Branding Strategy
Branding Asset Creation
Testing & Delivery
Monitoring
Re-iterate
Phase 7
Promotion
Business/Product Discovery
T.Market/Audience Research & Analysis
Promotion Strategy
Promotional Asset creation
Promote
Monitor
Re-Iterate
Check if this Models Operates well for Every Kind of business Category
Yes
Check If Model Operates well on Availability of resources
yes operates well w/ or w/o resources
Model Checks & Tests
Check Again with Time using more cases
Operating Model Sample
Model
Model
Model
Model
Services
Services
Services
Services
SWOT ANALYSIS
SWOT
SWOT
SWOT
Knowledge Issues
Affordability Issues
CN
In Finance Awareness
CN
In Finance Management
CN
In Following, Accessing & Practising Trends
CN
In Some Aspects
Here in Some Aspects
Financial Literacy
Project Phases
AReq = Asset Required to Provide or Complete Services
Develop all other Assets if Required from Imp1 & Imp 2 if only Imp 1 is available
Phase 1
Phase 5
Phase 4
Phase 4
Phase 6
Phase 5
Phase 3
Phase 2
Phase 4
Phase 6
Phase 7
Phase 7
Phase 6
Phase 5
Phase 4
Phase 4
Phase 2
Phase 3
Phase 2
Phase 2
Phase 4
Phase 4
Phase 4
Phase 4
Phase 5
Phase 6
Phase 7
Phase 2
Phase 2
Phase 3
Phase 4
Phase 5
Phase 6
Phase 7
Phase 2
Phase 2
Phase 3
Phase 4
Phase 5
Phase 6
Accessibility Issues
Awareness Issues
Management Issues
Skill & Expertise Issues
Product Dev & Distribution Issues
Marketing & Sales & Issues
Branding Issues
Adv Tech Services
Strategy Issues
Here in Some Aspects
Here Definitely
Here in Some Aspects
Here in Some Aspects
CN in All Aspects
CN in All Aspects
CN in All Aspects
CN in Some Aspects
CN in Some Aspects
CN in Some Aspects
CN in Some Aspects
CN in Some Aspects
CN in Some Aspects
CN in Some Aspects
CN in Some Aspects
CN in Some Aspects
CN in Some Aspects
CF
CF
SF
SF
SF
SF
SF
SF
SF
SF
SF
Challenges Faced by Startups