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social impact theory - Coggle Diagram
social impact theory
evaluation
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useful practical applications for social engineering: can find the right people for certain leadership roles, ideal number of students to teacher ratio in a classroom
it disregards individuality of the target, targets are not simply passive
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divisional effect
refers to the number of targets a source is trying to influence – the impact is divided by the number of targets present. There is a diffusion of responsibility.
multiplicative effect
strength, immediacy and number all have a multiplicatory effect on target up to a certain point
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