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Target audience - Coggle Diagram
Target audience
Environmentally conscious
Care about the environment
Don't want to use air travel
Care about recycling
Would like carbon offset on their holidays
Like the colour green
Like to care for the planet
Independent
Like to be different
Dont care what people think about them
Value a customised holiday
Not looking for holidays that anyone else is going on
independent
want to be different
ethnicity
religion
language
Age
20-50
Gender