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Target audience - Coggle Diagram
Target audience
Environmentally conscious
Care about the environment
Don't want to use air travel
Care about recycling
Would like carbon offset on their holidays
Like the colour green
Like to care for the planet
Traveller
They want to travel
Want to see the world
Interested in adventure
Like to explore
Interested in other cultures
Independent
Don't care what other people think about them
Not looking for holidays that anyone else is going on
Value a customised holiday
Like to be different
Ethnicity
Language
Religion
Age
18-60 (plus families)
Gender
Any gender