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Digital Consumer Behavor - Coggle Diagram
Digital Consumer Behavor
Marketing Period Stage
2.0 Taking Consumer Into Consideration
3.0 Satisfaying the consumer
1.0 Focus Production Low cost
4.0 Interest central point & Custumer Participate
Caracteristics & Segement of new consumer
Digital : Exerpt in digital media, want everything, Controlling, changablek, share exp
Traditional
Stages of online consumer B
Traditionnal caracteristics,(Demographic caracteristic)
Ommni integration, Young Mobile, Social network
3 segment to understand CB
Women
Netizen
Youth
Cooporation Plateform Factors
3 category Digital Consumer :
Exp Seg
Benefict Seg
Psychological Caracteristic
Expectation
Fear & phobia
Motivation
Digital Environment Factors
Micro Business related
Direct Impact on consumer Purchasing psychology
5 factors (Transaction, Price, trust, risk, effectiveness of intentional)
Factors effect consumer CB Risk, Consumer ressources, services quality, Normes, Variation of product, website
Macro : tech, internationale, Sociaty Country
Bying befhavor of BC
Data & Development of specifications
Alternative evaluation & selection
aware of product
Purchase decision
Need reconition
Post purchase and feedback
Digital C Experience
E satisfaction
E loyalty
Electronic word of mav
E repurchase intention