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Hi-Tech Presales overview for Prasad & Aneesh [Jan 2023] - Coggle…
Hi-Tech Presales overview for Prasad & Aneesh [Jan 2023]
About the vertical
Focused on ISVs and tech enabled businesses
No domain play
1000+ people
44 Accounts
Some are into digital security, some are into customer experience market research, some focused on work tech, some build enterprise workflow solutions etc.
Our strengths
Product Engineering Excellence
Greenfield projects, tech transformation projects
SAAS platforms
Polyglot tech stack
Microservices
Building and using our assets to expand footprint
Role of presales
Story Telling and Assets Creation
No fixed narrative since there is no domain play
Focus is on product engineering
We build and upgrade assets that help us showcase our product engineering expertise
Examples - PIE framework, Vendor Transition Framework, Product Learning Model, Tech Due Diligence, different white papers, case studies etc.
Helping in conversions
Usually for prospects and sometimes for new opportunities in existing accounts
Working closely with ORMs, SEG and IDG teams
We leverage the assets we build here
Examples - Proposals, RFP responses, custom decks
Knowledge Gathering
Through regular connects with Debasis
Need bases sync-ups with delivery
Sync-ups with BA team
Marketing and Lead Gen related
Inputs to marketing on different email and social media campaigns
Weekly calls with marketing team
Assets are used here too
Others
VC/PE pitches
AR Related Material
Horizontal SME for Product Engineering Services, Vendor Transitions or Tech Due Diligence
Next Steps
Hi-tech vertical presentation along with Assets overview on Wednesday or Thursday this week
Deep dive into our assets
Involve Aneesh in Tech Due Diligence we are doing for a new vendor transition project