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DIgital Business Strategy, Security and Privacy Issues ( strategy ) -…
DIgital Business Strategy, Security and Privacy Issues ( strategy )
Definition
Definition of the future direction and actions of a company defined as approaches to achieve specific objectives
Digital Business Strategy : Definition of the approach by which applications of internal and external electronic communications can support and influence business strategy.
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E-Commerce Strategy
Sell-Side E-Commerce
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Example
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Acquisition, Conversion, Retention, Service, Profitablility
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E-channel Strategies
How a company should set specific objectives and develop specific differential strategies for communicating with its customers and partners through e-media
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Strategy Process Model
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Gives logical sequence to follow to ensure inclusion of all key activities of digital business strategy development
Common Element
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Can be broken down to option generation, evaluation and selection
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Strategic Analysis
Definition
Collection and review of information about an organization's internal processes and resources and external marketplace factors in order to inform strategy definition.
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Techniques
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SWOT analysis
Analyze organization's internal resources ( strength/weakness) and match them against the external environment in terms of opportunities and threats
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Strategic Definition
Definition
Developement of strategic plans to exploit opportunities and manage risks in environment in light of corporate strengths and weakness.
Key
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Business, Service and Revenue Models
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