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The New Media - Coggle Diagram
The New Media
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USERS OF THE NEW MEDIA: HELSPER argues that healthy, young, well-educated people with higher incomes and professionals are more likely to be frequent users of the new media.
SOCIAL CLASS DIFFERENCES: There is evidence of there being a digital divide between the information-rich digital haves, and the poor-digital have-nots. Helsper states that there is a digital underclass forming in Britain, with those who have lower education levels falling behind other groups in their access to the internet.
AGE DIFFERENCES: there is a substantial generation gap in the users of the new media. Boyle argues that younger people have grown up with the latest developments in the new media and are therefore predisposed to it. Younger people are more likely to consume media in a variety of forms.
GENDER DIFFERENCES: Both males and females are avid users of the new media, however there are differences in the products they consume. For instance, men are more likely to own tablets and game consoles, whereas women are more likely to own E-readers. Li and Kirkup argue that men are more likely to have a positive attitude towards the internet, spend more time on it and were more confident on how to use to extensively.
New media refers to digital, screen-based technology used for the consumption and distribution of the new digitised media content. These include tablets, smartphones, digital TV, E-books and more.
- While the traditional media involved different devices for different media content, the new media technology offers technological convergence whereby a single device combines various media technologies
- JENKINS argues that the process of technological convergence brings about the process of cultural convergence, whereby consumers are encouraged to seek out and share new information and make connections between dispersed contents from a range of media, and contribute to a participatory culture.