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Visitor Optimisation Team - Coggle Diagram
Visitor Optimisation Team
Visitor Development Program Leader (Simone - permanent full time)
Key Responsibilities
Budget management
Secure funding and resources for VD initiatives
Invoice approvals
Reporting
ELT monthly update
VD strategy
Develop and lead relevant brand and marketing strategies (ED&TS 1.1)
Place brand
Develop and lead sustainable tourism initiatives
Announce and leverage Eco Tourism Certification
VIC review
Water refill stations at VIC and key Visitor locations
Partnerships (see ecosystem map)
Local industry groups
BMCC
Key govt. agencies
Develop DMP (ED&TS 7.1)
Team management
Lara
Kellie
Nicole
Boden
Manage VICs
Gaps
DISC Profile required
Business intelligence
Ideal visitor profiling
Westpac
Remplan
STR opportunities
AirDNA
Envibe responsibilities and capabilities
Pulse reporting requirements process flow
Vault incident process flow
Strengths
BA Commerce (Marketing)
Diploma Sustainable Living underway
20+ years specialisation strategic, marketing partnerships and large scale airline and banking loyalty programs and entrepreneurship
Data driven business
Visitor Development Officer (share)
Lara (3 days pw permanent)
Gaps
DISC profile required
PD required
Where does primary responsibility sit for partner management or across team utilising common framework?
Key responsibilities
Invoicing
Report generation
Experience and product development (ED&TS 7.3)
Tourism product development, gap analysis and priority action plan (ED&TS 2.1)
Slow Tourism plan (ED&TS 1.6)
Grant Cliff Top Walk (ED&TS 7.3)
Ecotourism destination (ED&TS 1.3, 5.6) including industry engagement (BMT, DNSW, business owners)
New product development e.g. Mt Victoria Heritage Trail
Experience networks and cooperative marketing
Strengths
Nicole (3 days pw permanent work/life balance to 2024)
Key responsibilities
Visitor Services and Visitor Experience
Implement initatives from Visitor Services Action Plan (ED&TS 5.4, 5.7, 7.4)
Support VIC programs (brochure partner program, family, operator engagement)
Destination Marketing
Support brand delivery
Balance brand and cooperative marketing
Official Visitor Guide
Social Media and web content development incl analytics
Facebook
Instagram
Get connected
Multi-tiered membership proposals
Monthly ETP Newsletters (to whom?)
Image library
Baseline data collection and reporting / communication (ED&TS 1.6, 2.6, 7.5)
Gaps
DISC profile i
PD required
Strengths
VIC Co-Ordinator (Boden - permanent full time)
Gaps
PD review
DISC profile required
Film application clarification
Key responsibilities
Coordination of operations
Staffing / rostering
Stock management
Procedures
Training
VIC Reporting
WHS
VIC performance insights
Sales
Costs
Trends
Opportunities
Visitor numbers and profiling
Qualitative feedback (front line staff)
Film applications TBC??
VIC Development
Modernisation / development of visitor services
Oversee Marketing
Social media
Brochure partners
Partnership management in VIC
Revenue maximisation
EP venue bookings (e.g. Gathering Place)
EP and Glenbrook coffee cart partnership
Strengths
Marketing
Front line team management
Front line customer service
Database Management
Systems Management
Cross Council Collaboration and Relationship Building
Tourism Development Support Officer (Kellie 1 day pw to 9 April 2023)
Key responsibilities
Instagram
Posting
Metrics
VIC visitor statistics, graphs, reports, data
Updating Council based listings on ATDW page (excl events)
Developing effective famil program for VIC staff with co-ordinator
VIC ordering (keen to continue)
Ad hoc tasks as requested
Casual VIC Officer at EP since 2017
Facebook
Posting
Metrics
Google
Maintenance
Respond to reviews
Gaps
Need Instagram password to manage properly
Need Google log ins in order to maintain / respond to reviews
Benchmarks and clear objectives of role
More capacity available
VIC marketing plan
PD required
DISC profile required
Unclear of our social media role and crossovers with BMT
Strengths
BA Business Tourism Management
Masters Applied Finance underway
Casual VIC Officer since 2017
Highly interested in business / economic aspect of tourism in the region and VICs
Manager, ETP (Andy)
Key responsibilities
Gaps
Strengths