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THE ROLE OF SOCIAL INFLUENCE IN SOCIAL CHANGE - Coggle Diagram
THE ROLE OF SOCIAL INFLUENCE IN SOCIAL CHANGE
Mocovici's Conversion Theory
Attempts to explain how social change occurs through minority influence
Minority groups
draw attention
to a particular issue they wish to have addressed for it to gain public attention
Majority groups don't like conflict + as this issue always differs from there own
SUPPORTING EVIDENCE FOR MINORITY INFLUENCE
Started in 1903 + efforts finally paid off in 1918 when the vote was given to women and following research has investigated how this has occurred
Finding have been consistent with Moscovivi's claims as the suffragettes used a variety of methods ranging from political, educational to even aggressive tactics to bring attention to their cause
Suffragettes movement for women which campaigned for womens rights to vote
This enabled more people to consider their viewpoint with some joining the while others dismissed them
Consistency
- also seen to be key here as regardless of the consequences they maintained their stance even at the expense of long prison sentences/death
This relates to the
Augmentation principle
- this is because it showed they were willing to put themselves at risk for their own cause ensuring they were taken more seriously
This supports the conditions in which Moscovivi proposed for social change through minority pressure
REAL WORLD APPLICATION - KRUGLANSKI
Kruglanski stated that terrorism could be seen as a movement for social change as such groups tend to be weaker than the majority
-
Can help us understand how terrorism causes individuals to adopt radical positions on political views/social issues
ALL PARTICIPANTS WERE FEMALE
It may be argued that a group of men would be less likely to be persuaded due to differences in how they are socialised compared to women
This research suggests that women are more conformist
Results gained from one gender may not translate to understanding how social change occurs due to gender bias
Also, this means that this study lacks external validity to real world settings where both genders interact daily + social change may be influenced by factors such as the gender group the minority represents