LEVELS OF PRESENCE OF A COMPANY ON THE NETWORK

Internet Marketing Strategy

Build the Website

Introduce the Website

Get quality visits

Get Sales

Maintain visits and sales

The Internet Marketing Plan

The Internet Marketing Function

Digital Marketing is the set of strategies aimed at promoting a brand on the internet.


It differs from traditional marketing by including the use of channels and methods that allow the analysis of results in real time.

What are the most effective strategies in Digital Marketing?

  1. Identification of keywords.
  2. Creation of valuable content.
  3. Use infographics.
  4. Be active in Social Networks.
  5. Watch out for the competition.
  6. Respond to comments.
  7. Register in local directories.
  8. Use Web Analytics tools.

Marketing strategies are methods, operational plans that outline and describe procedures designed so that a company can achieve specific marketing objectives in the short, medium or long term.

How do you go about creating a website?
When a web page is under construction it means that the web page already exists and the domain is connected, but the content is not yet available to the public.

In the meantime, these are all the steps you need to follow to create your website:


  1. Plan the idea of ​​your website.
  2. Choose the ideal platform to create your website.
  3. Build the structure of your website.
  4. Design and create the content of your website.
  5. Add professional tools.
  6. Choose the domain name.

What should a website have?
Some of the elements that are most often included in the footer are:


  1. Brand name and logo.
  2. Links to social networks.
  3. Link to user support page.
  4. Link to FAQ page.
  5. Link to the "About" page
  6. Terms and conditions.
  7. Company address or map.

10 brilliant ideas to publicize your website:


  1. Place free ads.
  2. Use the signature of your emails.
  3. Create a Facebook page, Google+
  4. Open a Twitter account.
  5. Write blog articles.
  6. Share articles on social networks.
  7. Prepare an information bulletin.
  8. Register your site in directories.

7 Ways to Generate Quality Traffic


Social media. Social networks generate traffic to a website even after the first post and can be a key method to drive the ideal traffic. ...


  1. References. ...
  2. Paid search. ...
    3.SEO. ...
  3. Email marketing. ...
  4. Load speed. ...
  5. Structure of the links. ...
  6. Create quality content.

How to increase visits to my website?
1.Optimize your keywords with Content Marketing.

  1. Invest in a good infrastructure for your blog.


What to say to attract customers?

  1. Phrases to promote a clothing business
  2. The guilt of spending, ends when brand new.

To sell online you will need:


  • Comply with certain legal and tax requirements.
  • Have an online sales channel.
  • Attract visits to said channel.
  • Apply visitor conversion strategies.

The options to sell online are varied and in this guide we will tell you which are the most professional. But beware, the key is not to offer your products in all these sales channels, but to choose the ones that are most in line with your business and group them into a single strategy: Omnichannel (omnichannel).


Applying this omnichannel strategy will not only give your brand image more consistency, but it will also help you simplify the internal processes of each sale, even if you have an offline channel.

Strategies to get more visits for a local business:


  • Advertising in digital media: it is the first step and the most immediate way to get more customers.
  • Advertising in offline media.
  • A complete file in Google My Business.
  • Social media. Facebook and Instagram should be in your “top of mind”.

How to attract the attention of customers in a virtual store?


  1. Identify your ideal client.
  2. Create a good brand identity.
  3. Share valuable content.
  4. Use paid ads on social networks.
  5. Run a Google Ads campaign.
  6. Use email marketing.
  7. Create a blog.
  8. Use offline channels.

The Marketing Plan is the document that summarizes the planning of Marketing strategies for a given period, including objectives, indicators, analysis, among other important information to guide the company.

A Digital Marketing plan is a document that sets the objectives that we want to achieve in our company or business in the short, medium and long term. But it is also where the most appropriate strategies to achieve these objectives are chosen, designed and organized.


A Digital Marketing plan consists of a document that includes all the objectives and the planning of Marketing strategies and actions to be developed with the aim that everything that is stated in the document has a justification and the objectives set can be achieved.

Digital Marketing, also known as Digital Marketing, is the set of activities that a company (or person) executes online with the aim of attracting new business, creating relationships and developing a brand identity.


More and more, users are interested in knowing what digital marketing is. It is that in these times of the Internet and social networks, it is easy to confuse the terms. Distinguishing them will allow us to know the functions of digital marketing.

Traditional marketing was based on the combination of the "4Ps": place, product, price and promotion.


Digital marketing is defined with the “5D”.


These describe the different types of interactions that can occur in the digital world.


The job of digital marketing is to find the perfect combination of these variables to reach your audience.