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INTERNET COMMUNICATION - Coggle Diagram

- - - - So the development of communication strategies became a significant tool when starting a business project.
        
        What are communication strategies?
        Communication strategies are planning tools that take into account aspects such as:
        
        General Objectives
        
        Messages
        
        Actions to Execute
        
        Indicator Variables
        
        Instruments
        
        Terms of Execution Time.
        
        Thus, in a systematic and coherent way, the image, brand and product of a certain organization is able to accurately reach its target audience with the purpose of converting them into customers.
- - - - How to develop a successful communication strategy?
        In general, the success of a strategy will depend on its planning, you will have to take into account several necessary aspects so that you do not have failures.
        
        Analyze your current situation
        
        Determine what your goal is
        
        Define your target audience
        
        Set a viable budget
        
        Establish the message you want to convey
        
        Select which communication channels suit your project
        
        Specify the execution terms
        
        Measure and evaluate the results of your strategy
- - - - Define objectives. It is important to define the objectives for which communication with the target audience is being initiated.
        
        Define the target audience.
        
        Planning.
        
        Creation of the Briefing.
- - - - There are 4 types of Briefing depending on the characteristics and use:
        
        Creative
        This type of Briefing has the ability to suggest the final creative development to propose original ideas in its creation and in accordance with the client's objectives. It is oriented to the design part.
        
        Advertising
        In this case, we will need the advertiser to deliver to the agency or to those people in charge of developing the communication campaign, the information or instructions to carry it out.
        3.Marketing
        We collect information for the development of Communication and Marketing campaigns. In this Briefing, the other types can be taken into account, although in this one we try to establish a starting situation to develop Marketing campaigns in a traditional or digital way.
        
        Business
        In the Business Briefing, the company takes into account details of the project in general (objectives, target, sales...) which do not have to be Marketing.
        
        The Briefing step by step:
        As we have mentioned before, there is no standard or common briefing that is applicable to everything we do, but it is possible to make an approximation of what type of sections or essential points we can implement in any type of Briefing:
        
        General information and strategies
        
        Opportunities and problems
        
        Market and competition
        
        Resources
        
        Campaigns (for Marketing and Advertising)