Offline marketing seems to be in clear retreat, compared to the benefits that digital strategies offer today. But the truth is that they still have cloth to cut, and carrying out a strategy that integrates offline and online techniques will allow you to go further and create more lasting links with your audience.
Online marketing is within digital marketing. That is, those techniques to achieve brand visibility and reach the audience using digital media. This includes social networks, SEO strategies, blogs, digital media, websites, applications, influencers, video games, etc.