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INTRODUCTION TO INTERNET MARKETING - Coggle Diagram

- - - - "Marketing is the science and art of exploring, creating, and delivering value to meet the needs of a target market for profit.
        Marketing identifies unrealized needs and desires. It defines, measures and quantifies the size of the identified market and the profit potential." - Philip Kotler
        
        According to the American Marketing Association, the definition of the term is as follows: "Marketing is an activity, set of institutions and processes to create, communicate, deliver and change offers that have value for consumers, customers, partners and societies in general. ”.
        That is, Marketing is a series of strategies, techniques and practices whose main objective is to add value to certain brands or products in order to attribute greater importance to a certain target audience, consumers.
- - - - In digital marketing, the execution of the strategy exclusively reaches an audience with Internet access, while in traditional marketing, the message reaches people who do not have access to the Internet and prefer to consume mass media.
- - - - What is Relationship Marketing used for?
        As we have said, Relationship Marketing has as its objective much more than helping sales.
        It's not just to get customers, but to get fans. But that's a two-way street: you need to offer something that your customer can't get elsewhere. In the end, giving is how you receive.
        
        Relationship Marketing is not a strategy that occurs only in the short term: on the contrary, its goal is to create an ongoing and preferably ongoing relationship, either by making a customer become a fan or by making a customer of a product or service basic evolve to more complex alternatives of your solution.
        
        Why is it important to maintain the relationship?
        When understanding what relationship marketing is for, it is common to wonder if it is really important for a company. After all, is this the right way to do marketing? What is the problem with the traditional model?
        
        The truth is that Relationship Marketing is a complementary strategy to several others that you can use. However, it's essential to know that this is in contrast to the more traditional marketing approach, which focuses on promoting something without worrying too much about your prospect's timing.
- - - - When we talk about general marketing objectives, it is important to consider that these are related to the well-being of the company as a whole.
        
        Detection of profitable sectors and segments
        The verification of new business opportunities for the company is an important general objective. For this to be possible, it is necessary for those responsible to consider information about the company such as size, location, competition, etc.
        
        Recognize marketing opportunities
        Understanding what the new demands, needs and desires of customers are is essential for the company to be able to get ahead and offer the solution before the competition
        
        Ensure the growth of the company in accordance with the reality of the market
        Maintaining the increase in sales for an adequate period of time is one of the main objectives of marketing. This increase in sales must be higher in the new period than in the previous stage.
        
        Have a good market share
        Alongside this objective is the idea of a good position in the market. That is, that the brand covers a good part of it.
        
        Obtain benefits or profits for the organization
        This is the reason why the company exists: to make profits and profits. Thus, all other objectives must generate profits for the business.
- - - - Offline marketing seems to be in clear retreat, compared to the benefits that digital strategies offer today. But the truth is that they still have cloth to cut, and carrying out a strategy that integrates offline and online techniques will allow you to go further and create more lasting links with your audience.
        Online marketing is within digital marketing. That is, those techniques to achieve brand visibility and reach the audience using digital media. This includes social networks, SEO strategies, blogs, digital media, websites, applications, influencers, video games, etc.
- - - - When a client recommends us, either by posting on social networks or by traditional word of mouth, they become an ambassador for our brand and help us grow.
        In addition, the more loyal the client is, the less chance there will be that he will go with the competition.
        Make no mistake, in business fidelity is not like in love.
        Our customers can be loyal, but they can continue to buy from the competition and that is why our task is to make them want to buy more from us and less from others.