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GOAL: Increase paid subscribers for Netflix - Coggle Diagram
GOAL: Increase paid subscribers for Netflix
While/Without:
Increasing subscription prices
Significant changes to UI
Decreasing video quality
Do:
Allow new users to stream some portion of popular shows/movies on signup, rest on paying
Offer incentives or feel-happy rewards to new users
Because: Adds to excitement for new users
While/Without:
Excess Expenditure
Do:
Send user-consented emails/ messages
Movie and Show Recommendations as messages
Offer separate subscriptions running ads at cheaper prices to attract new users
Because: Young Teens/Non-employed people looking for cheaper alternatives, indulging in password sharing to get access to Netflix
While/Without:
Creating a huge shift from existing paying subscriber base
Creating customer dissatisfaction by running long duration ads
Bombarding the user platform with advertisements
Do:
Displaying ads between series episodes and movie ends
Small ads on the platform
Because: Paid Subscribers are declining YoY