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Microenvironment & Macroenvironment - Coggle Diagram
Microenvironment &
Macroenvironment
Micro
environment players (3C SPM)
Competitors
positioning offering
more value
Consumers
most important player
engage target customers
strong relationship
5 types consumer market
Consumer
Business
Resellers
Government
International
Company
Eg: R&D, purchase, finance etc
internal groups
Suppliers
Provide resources
important link
value-delivery system
Publics
Interest / Impact
Org objective
Eg: Financial
Media
Gvmt
Citizen Action
Local groups
Marketing Intermediaries
Promote Sell Distribute
Eg: Resellers
Physical distribution firms
Marketing service agencies
Financial intermediaries
Macro
environment (PEST CDN)
Political
Economic
Social
Technology
Cultural
Demographic
Natural