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99908 PROJECT - Coggle Diagram
99908 PROJECT
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Concepts
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Early 00's, 90's, 2020-2023
Market Segmentation
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Demographic: Millenials, Gen Z, well-educated, fashion enthusiast, artist/model, middle-upper class
Behavioral: Customer is loyal to 99908 PROJECT, will be eager to buy the products on launch because they'd feel FOMO
Psychographic: Leads a fashion towards lifestyle, they want the coolest and newest products to stay ahead of the curve