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Photography Course Promo - Coggle Diagram
Photography Course Promo
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Technical Details
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Timeline
The video should be ready by the 24th of February 2023
· It would be revised as many times as necessary until it is approved being fit for purpose
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Distribution platform
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It would also appear on the HNC, HND BA top pages on Morley College’s website (long version)
Duration
There should be 2 versions, a short one 20-25secs and a longer one 60-90secs
Target Audience
The primary targeted audience would be mature adults that would be interested in studying photography at Higher Education level. The targeted age group would be in their late 20s to late 50s
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The secondary audience would be young adults that would be interested in studying photography at Higher Education level. The targeted age group would be 18–22-year-old.
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Sound
Tone of voice
The tone should be friendly, enthusiastic, informative and motivational that potential students would feel that Morley college would be the right place for them to study. A straightforward tone that would create a lasting impression
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Key Message
The message that should come across is why students want to study at Morley college HE Photography programmes
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