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Abler Atelier - Coggle Diagram
Abler Atelier
Budgeting
Social media promotion (followers)
Instagram
80-100€
TikTok
75€
Testers
Hoodies
25 x (2 to 3)
Jeans
40-50€
Domain
15€
Design tools
30€ per month
Detailing, designs, website etc
Fiverr
5-10€
Testing response to product
Fake launch
Public perception
Questionnaire/survey to people who receive products early (friends)
Social percpetion
Social Media Engagment
Websites visits
Finding the right customer
Methods
Marketing through people of influence (locally)
Promotion (TikTok), (customised audience)
Promo/discount to people who find genuine interest in the product (with ability to purchase more), people who would spread the product (accidentally or not)
Profile
Streatwear
13-24
Actively buys clothes
fashion interessted
Living in Germany (preferably)
Style
Streatwear
more dramatic
High Fashion
Skater style
Mid-range (Price)