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Changing Places - Coggle Diagram

- - - - Rebranding
        Creativity to help give place new meaning, undertaken to improve footfall, and employment prospects of an area.
        Aims to change perception hence behaviour towards the place.
        Example: VisitBritain invited Chinese people to invent Mandarin names for UK landmarks.
        The Shard was translated to the tower that allows us to pluck stars from the sky.
        To bridge cultural divisions.
        Chinese visitors spend approximately £500 million annually, spend longer here than European compettitors.
        Additional 22 Chinese visitors, one additional UK job in tourism.