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Trends That Media Buyers Should Consider - Coggle Diagram
Trends That Media Buyers Should Consider
Retargeting across various digital platforms
Ads with no sound. 85% of Facebook users watch videos with the sound off. LinkedIn found that 79% of videos on their platform are viewed without sound. Searches for “video captions” have increased 233% in 5 years.
Smart Bidding and machine learning e.g Google Ads tracking and analysing large data.
Shoppable posts
Voice search optimisation.
Popularity of mobile gaming
Mobile gaming
Fast pace content
return of in person events
Podcasts
first party data priority
Consumers demand authenticity in social media ads,75% trust content from average people more so than brands.
Metaverse
Gaming
NFTs
Short Form Video Content
Instagram Reels
Youtube shorts
TikTok
Ads without sound - subtitling.
Amazon dominate the ecommerce Ad space
Ad spending on ecommerce sights has increased nearly 40 percent since 2019, Amazon being the 'major player' in this ad space. In fact it accounts for more than 75 percent of overall ecommerce ad spending
Amazon's overall revenue exceeds $7 billion (as of 2019)
Variety types of ad formats that can be displayed : Carousel ads, Video ads
leveraging a mix of devices and channels
digital out of home content
in game ads
AI taking a prominent role
authentic content
influencers
Influencer Marketing is on the rise and is one way brands can look to be more humanised in their advertising approach. In 2022, influencer marketing industry was estimated to be worth $15 billion (around £12.3 billion).
Smart speakers
Branded content
AFPs