Coffee Trade
Coffee farmers
Consumers/Buyers
Small coffee farmers
consumers
Big coffee farmers
customers
governments
cafes
columbian government
Coffee bean brands
Super markets
Customers
benefit from free trade - free trade lowers the price of imported goods in order to increase competitiveness.
Coffee roster company
investors
have interests in high financial performance of the company.
(humane consumers) benefit from fair trade- fair trade gives consumers confidence that products are produces ethically
have a great deal in the industry, coffee businesses (such as Starbucks) would not be able to function without funding from investors.
Cocaine is the biggest competitor against coffee for farmland and labor, and causes disturbances within coffee growing communities. The columbian government spent billions of dollars destroying coca plants, which make cocaine, helping the production of coffee.
benefit from fair trade: increase trade due to decreased tariffs. Also increases the country's credibility and popularity as fair trade is a sign of humane treatment towards labor.
sign agreements affecting trade ("International Coffee Agreement 1989)