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Path to $100M annually in industry research funding, Process & Support…
Path to $100M annually in industry research funding
Internal Challenges
Awareness
Don't know how to work with industry
Finding opportunities
Not promoted as viable funding opportunity
Not encouraged by administration (Dept Head, Dean, etc)
Incentives & Motivation
Competing priorities (teaching, research, service)
Don't see value/benefit to research program
Company "controls" research
Takes time to engage with company - lack of funding for initial steps
Process, Contracts, IP Terms
Slow to execute needed agreements
PIs don't know how to navigate agreement process
Account management - PIs both researcher & manager
Research Alignment
Basic/fundamental research (Low TRL)
Want to work on what PI thinks is interesting
Funding amount and duration
Identifying areas of excellence
External Challenges
Expectations & Experience
Identifying companies and company reps that are a best fit
Lack of experience collaborating with academics
Company preferred "Open Innovation" model (including IP rights)
Process, Contracts & Execution
Long slow timeline (Company wants U to move quickly to agree to project terms)
Industry friendly IP terms (e.g. ownership of IP in select situations?)
Awareness
UMN capabilities and excellence
Value Proposition & Return on investment (demonstrated)
Research Interests & Needs
Prefer Translational Research / Prod Development vs Fundamental
May not be suitable for publication or thesis
Broad focus / unable to specify need in detail
Internal Opportunities
Colleges
CSE
CFANS
Med School / OACA
Technical Areas
(Areas highlighted by Deans / VPR)
Data Sciences (AI/ML)
Biopharma
Electrification ("The new Cleantech")
Sensing
Research Type
Clinical Trials
Translational
Fundamental
External Opportunities
Sectors / Broad Interests
Security & Defense
Food & Ag
Health IT / Digital Health
Electrification
Sustainability
Internal Programs & Initiatives
Curate & Strategically Promote Opportunities (e.g. tool, op-in)
Promote Success Stories
Ambassador program
Improve Agreement Request & Execution Process
Grow clinical trial support structure
Create incentives for researchers to engage with companies
Develop alternative IP terms (e.g. contract research)
Define Areas of Excellence / Strategic Focus
Faculty Education & Coaching Events
Identify faculty interested in corp engagement
External Programs & Initiatives
Market Areas of Excellence and capabilities
Alumni Focused Events (e.g. Poster Sessions)
Seed funding to kick start partnership
Reverse Pitch Events
Market labs who want to do sponsored research
Process & Support
Matchmaking
Culture Change