Please enable JavaScript.
Coggle requires JavaScript to display documents.
Sales Pipeline Conversion at TechnoServe - Coggle Diagram
Sales Pipeline Conversion at TechnoServe
Collaboration
Lower number of marketing events Due to Budget cuts
Social marketing leads did not work as expected
Wrong channels utilized for communicating brand value
higher emphasis on Tele marketing as opposed to Direct sales.
Lower revenue generation
Context
10% drop in Conversion rate
Right channel of engagement was not leveraged
Social media marketing did not yield expected results
For B2B business social channels were not ideal
No Technological improvements pursued in the last year
lesser market relevance
Costs associated with development of a brand-new product to stay relevant
Customer
Low pipeline conversion rate
Customers not satisfied with the product as there are more updated offerings in the market
Company conducted internal surveys and determined that the product would meet expectations for the coming 3 years
small and medium enterprise customers
Potential to tap into larger companies and expand further
Company
Internal market survey determined that the product would be relevant to the market for 3 years.
Improper analysis and market research led to poor market target selection
Financial effects of the product not meeting its expected demand
Cost optimization was done by reducing the workforce in product engineering department.
Competition
Improper technical analysis about the product
Outdated Product released into the market
Competition faced from other competitors with newer more improved / relevant product solutions
Downsizing in the Product engineering department and lack of proper funding for the marketing of product
Could possibly lead to a high attrition rate in the future where employees look for better opportunities outside the company
Sales
Sales team
Are the members of the ales team adequately skilled to perform the tasks assigned to them and convert these Leads?
Sales velocity
Is the sales team spending unnecessarily larger number of days in converting the leads?
Sales Quotas
Are a sufficient number of targets already in place to help prioritize the customers and their problems?
Sales channels
Are we using the best channels for conversion?
Lead Qualification
B - Budget
Is there a lack of funding?
A - Authority
Are we pursuing the right Lead?
N - Need
Will our solution be acceptable to the customers?
T - Timing
What is the level of urgency from the client's end?