Please enable JavaScript.
Coggle requires JavaScript to display documents.
Topic 6 (Chapter 12) Developing and Pricing Products - Coggle Diagram
Topic 6 (Chapter 12) Developing and Pricing Products
Definitions:
Branding
Brand Awareness
Speed to Market
Product Placement
Product Line
National Brands
Product Mix
Licensed Brands
Value Package
Private Brand (or Private Label)
Product Features
Packaging
Cost-Oriented Pricing
Markup
Types of buyers
Categories of Consumer Products
Organisational Products
The Seven-Step Development Process
Product Life Cycle (PLC)
Stages
Definition
Extending Product Life
Pricing
Objective
2 objectives
Definition
Definition
Types of costs
Breakeven Analysis
Breakeven Point
Definition
Pricing Existing Products –Three Options
Pricing New Products
Pricing Tactics