Strategic Management
Components
Concepts
2. Environment Scanning
3. Strategy Formulation
1. Direction Setting
5. Evaluation and Control
Assignment of tasks. Objectives and goals in the short term and long term will affect the long-term operations of the organization.
Meaning
Is generated management process conviction that If the strategy can be followed, it will lead to the success of the organization's goals. It is a systematic management that must It relies on the leadership's vision and step-by-step planning.
The importance of strategic management
A leader's tool to manage in response to increasing environmental changes. Unlike other decisions, strategic management focuses and places importance on strategic decisions, because strategic management is concerned with the long-term future.
A process of overall management.
Management that focuses on creating strategies to create long-term competitive advantages.
A decision-based on tactics without a ready-made method.
Rely on cooperation, commitments or agreements and available resources.
Have a clear direction on the options and show everyone on the same page.
4.Strategy Implementation
Vision
Mission
Goal
Looking into the future of leaders and members of the organization.
An announcement or message of an organization that determines what to do now and in the future.
telling what the organization wishes to happen in the future.
The development of a long-term plan based on opportunities and obstacles by using the competitive advantage of the organization as a strategy.
Level
Operational Strategy
Corporate Strategy
Business Strategy
Sub-level aims to improve the competitive position of the organization with competitors and aims to improve the competitiveness of the products to a higher level.
Big Data
Determine the direction in which the organization's competition will develop, how to operate and how resources will be allocated to each organizational unit.
Similar products may be grouped together. Strategic Business Unit Strategy - SBU aims to increase profits and expand growth, so it is called Competitive Strategy.
Comprehensive ways to compete for those involved in various functional departments, focusing on the functional departments to develop strategies.
Massive data in all forms. It can be internal and external information that comes from contact between organizations or from all channels of contact with customers.
3V components of Big Data
Volume
Variety
Velocity
Examples of Big Data Utilization
Department stores use Big data and AI to help determine marketing strategies, product stock management, sales area management on product shelves and stimulating purchases.
The data must have a large volume.
The information is diverse.
Data changes rapidly.
Internal Analysis
External Analysis
Strategy control
Strategic Control
Monitoring, Control and Evaluation
A critical function related to monitoring, auditing, and evaluating the implemented strategies.
Will measure both quantitative and qualitative results. Criteria and standards are set by performance measures that are appropriate for each organization.
Require the establishment of a dedicated strategic planning unit. Because it requires good cooperation from all parties at all times.
The process of transforming strategies and policies into action plans.
- Resources Allocation
- Reorganization
- Improvement of systems and human resource development
- Strategic Deployment
SWOT Analysis
Internal Factor
External Factor
PEST Analysis
Economic Environment - E
Sociological Environment - S
Political Environment - P
Technology Environment - T
Critical success factor
Value chain
Core business process
Strength–S
Weakness–W
Opportunity–O
Threat-T
It is an internal operation that the organization does well.
It is an internal operation that the organization does not do well.
An external environment that is beneficial to
carry out the organization
The external environment that is a problem for the organization
Government policy and stability
Amendment of the law
Interest rate
Inflation
tax rate
Gender structure and age
Educational level
production invented way
various technologies
GE142145 SEC 28
GROUP 3