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Topic 6 (Chapter 11) Marketing Processes and Consumer Behavior - Coggle…
Topic 6 (Chapter 11) Marketing Processes and Consumer Behavior
Definitions:
Customer Relationship Management (CRM)
Data Warehousing
Relationship Marketing
Marketing Plan
Services
Marketing Objectives
Industrial Goods (B2B)
Marketing Manager
Consumer Goods (B2C)
Integrated Marketing Strategy
Value
Target Market
Marketing
Product Positioning
Brand Loyalty
Institutional Market
Social Networking
Social Networking Media
Viral Marketing
Corporate Blogs
Delivering Value
A company may:
Utility
4 types
Definition
The Marketing Environment
Marketing Mix
Promotional Tools (4)
Market Segmentation
5 Types
Definition
Marketing Research
Steps (5)
Definition
Research Data
Research Methods
Consumer Behavior
4 major influences of CB
Definition
The Consumer Buying Process
Business Marketing
B2B Buying Behavior
The International Marketing Mix
Small Business and the Marketing Mix