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PPC Content Topics, OpenAI - Coggle Diagram
PPC Content Topics
PPC Strategy / Planning
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Metrics - ROAS, CAC etc - what matters
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Active Management
A / B Testing Ads, LPs & Offers
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PPC Landing Pages / CRO
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HotJar, Google Optimise - A/B testing tools
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Conversion Tracking, Attribution & Reporting
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OpenAI
Keyword research: Identifying the most relevant and effective keywords to target in your Google Ads campaigns.
Ad targeting: Selecting the specific audience you want to reach with your ads, including demographics, interests, and behaviors.
Ad formats: Choosing the right ad format, such as display ads, search ads, or video ads, to reach your target audience.
Landing page optimization: Designing and optimizing the destination page for your ads to improve conversion rates and reduce bounce rates.
A/B testing: Comparing different versions of your ads and landing pages to see which performs best and make data-driven decisions.
Conversion tracking: Setting up tracking codes to measure and optimize the effectiveness of your Google Ads campaigns.
Remarketing: Targeting users who have previously visited your website with specific ads to increase the likelihood of a conversion.
Negative keywords: Identifying and excluding keywords that are unrelated to your business to improve the relevance of your ads.
Quality Score: Understanding and improving the quality score of your ads to increase their visibility and lower your cost-per-click (CPC).
Budget and bidding: Setting and managing your budget and bidding strategies to optimize the performance of your Google Ads campaigns.