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Block 1: Big ideas in organisation - Coggle Diagram
Block 1:
Big ideas in organisation
FINANCE (Raising finance-small and medium-sized)
Lease finance
Bank overdrafts and bank facility finances
Financing through dept factoring
Equity finance
Financing through retained earnings and working capital management
Venture capital and private equity
MARKETING
The Marketting Mix
The traditional and extended marketing mixes
Price
People
Promotion
Physical evidence
Place (distribution)
Process
Product
The Marketing Environment
The micro environment
Suppliers
Competitors
Marketing intermediaries
Publics
Customers
The macro environment (STEEPLE)
(S)Social factors
(T)Technological factors
(E)Economic factors
(E)Environmental factors
(P)Political factors
(L)Legal factors
(E)Ethical factors
The Marketing Concept
The marketing function
Marketing orientation
Mission, vision and values
1.Defining marketing
Corporate strategy
7 Organisational opportunities and resources
The marketing process
Organisation’s mission, vision and values
Step 2: Strategy selection
Step 3: Formulation of the offering
Step 1: Analysis of the market
Step 4: Implementation, monitoring and evaluation
The process of marketing research
Research planning
Exploratory research
Refining the research design
Main research collection
Analysis & interpretation
Reporting of findings
Types Of Marketing Information
Organisational records (Internal)
Marketing research (Primary & Secondary)
Marketing intelligence (External)
OPERATIONS
Operations Management
The operations input–process–output model
PROCESS - Managing processes
OUTPUT - Managing outputs
INPUT -Management input resources
The Hayes and Wheelwright four-stage model
Stage 1 Internally neutral
Stage 2
Externally neutral
Stage 3 Internally supportive
Stage 4 Externally supportive
Managing the outputs
Organising the input resources
Managing processes
Operations Strategy
operations strategy decision
Capacity and facilities
Supply chain development
Technology
Workforce
Performance objectives
1 Quality
2 Speed
3 Flexibility
(Variety flexibility, Mix flexibility, Volue flexibility)
4 Sustainability
environmental sustainability, economic sustainability, social sustainability
5 Dependability
6 Cost
Market influence model for operations strategy develelopment
Marketing and Operations Coordination
Areas of conflict between marketing and operations
Scheduling
Stock control
Capacity planning
Breadth of range
New products
Improving coordination
. Speed
. Insight
. Access
. Flexibility
Demand chain management