Block 1:
Big ideas in organisation

FINANCE (Raising finance-small and medium-sized)

  1. Lease finance
  1. Bank overdrafts and bank facility finances
  1. Financing through dept factoring
  1. Equity finance
  1. Financing through retained earnings and working capital management
  1. Venture capital and private equity

MARKETING

The Marketting Mix

OPERATIONS

Operations Management

The operations input–process–output model

Operations Strategy

Marketing and Operations Coordination

PROCESS - Managing processes

OUTPUT - Managing outputs

INPUT -Management input resources

The Hayes and Wheelwright four-stage model

Stage 1 Internally neutral

Stage 2
Externally neutral

Stage 3 Internally supportive

Stage 4 Externally supportive

Managing the outputs

Organising the input resources

Managing processes

operations strategy decision

Capacity and facilities

Supply chain development

Technology

Workforce

Performance objectives

1 Quality

2 Speed

3 Flexibility

4 Sustainability

5 Dependability

6 Cost

Areas of conflict between marketing and operations

Scheduling

Stock control

Capacity planning

Breadth of range

New products

Improving coordination

. Speed

. Insight

. Access

. Flexibility

Demand chain management

The Marketing Environment

The micro environment

Suppliers

Competitors

Marketing intermediaries

Publics

Customers

The Marketing Concept

The macro environment (STEEPLE)

(S)Social factors

(T)Technological factors

(E)Economic factors

(E)Environmental factors

(P)Political factors

(L)Legal factors

(E)Ethical factors

  1. The marketing function
  1. Marketing orientation
  1. Mission, vision and values

1.Defining marketing

  1. Corporate strategy

7 Organisational opportunities and resources

The process of marketing research

  1. Research planning
  1. Exploratory research
  1. Refining the research design
  1. Main research collection
  1. Analysis & interpretation
  1. Reporting of findings

Types Of Marketing Information

Organisational records (Internal)

Marketing research (Primary & Secondary)

Marketing intelligence (External)

Market influence model for operations strategy develelopment

(Variety flexibility, Mix flexibility, Volue flexibility)

environmental sustainability, economic sustainability, social sustainability

  1. The marketing process

Organisation’s mission, vision and values

Step 2: Strategy selection

Step 3: Formulation of the offering

Step 1: Analysis of the market

Step 4: Implementation, monitoring and evaluation

The traditional and extended marketing mixes

  1. Price
  1. People
  1. Promotion
  1. Physical evidence
  1. Place (distribution)
  1. Process
  1. Product