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Block 2 themes and concepts: Finance in a global context. - Coggle Diagram
Block 2 themes and concepts: Finance in a global context.
market concept
environment
competition
market position
micro/macro
STEEPLE
reserch
ethics
targeting
processes
marketing mix
the 7 p's
product planning and development
operation managment
strategies and objectives
coordination with marketing
raising finance
debt factoring
raising capital
protecting cashflow
outsourcing
onshore
offshore
international trade
globalisation
trade policies
difficulties
risks
turn around policies
competitivness
protecting balance sheet
trust and transparency
politics
conservative right
democratic left