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Empowering Analysis Ninjas? 12 Signs To Identify A Data Driven Culture,…
Empowering Analysis Ninjas? 12 Signs To Identify A Data Driven Culture
12.Custom Reports
take business question
core 4/5 metrics
identify dimensions
narrow & focus the scope of the data
contextual drill-downs
add filters
Segment
identify important clusters
: Acquisition, Behavior, Outcome segments
user, sequence, cohort, session-level, hit level segments/analysis
10.KPI
reflect company size/evolutionary stage
eg.rofitability
https://drive.google.com/drive/folders/1oXbgUPdqSiLOREG4LJ-6TlzEuMVLLkvW
9.Qualitative Analysis
what & why source of data
Surveys
3 questions-85% actionable value
Heuristic evaluation
4/month
Usability testing (lab based /online)
5/month
8.DC, DR, DA effort allocation15%-20%-65%
7.25% analytical effort-data visualization
enhancing data's communicative power
identifies insights
speed up insights communication
6.Turn off automated reports on a random day/week/month/quarter
assess use/value
insights to action can't be automated
5.80% external consulting spend focus onsuper-hard analysis problems
https://drive.google.com/file/d/1syYcFrqJj2UFSjo1HHTX2nkIzk7NGqzg/view?usp=sharing
4.Analytics/Marketing skills-70/30
30%:marketing (online and offline), persuasion, communication, customer service, critical thinking
deeper understanding of business strategy, marketing objectives, customer experience,competitive realities
3.Organization structure : Centralized Decentralization
lean (# of people) and agile central team
responsible for all the pro's
satellite lean team (of 1or a very small number of people) in the BU's / divisions
pro's for decentralized teams
Organization functions off clearly defined Digital Marketing & Measurement Model
https://drive.google.com/drive/folders/1oXbgUPdqSiLOREG4LJ-6TlzEuMVLLkvW
https://drive.google.com/drive/folders/1oXbgUPdqSiLOREG4LJ-6TlzEuMVLLkvW
1.Know Return on Analytics
full support and incremental investment in analytics efforts
Article Link:
https://www.kaushik.net/avinash/create-analysis-ninjas-data-driven-cultures/
ALL PICTURES link:
https://drive.google.com/drive/folders/1oXbgUPdqSiLOREG4LJ-6TlzEuMVLLkvW
