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Social influence - Coggle Diagram
Social influence
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Types of conformity
Internalisation
- when you accept influence because of the content of the attitude/behaviour proposed is related to their own belief system
Compliance
- when you accept influence to achieve a favourable reaction from those around them
- an attitude/behaviour is adopted because of rewards or approval associated with it's adoption
Identification
- when you adopt an attitude/behaviour to be associated with a particular person or group
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Minority influence = when one person or a small group of people persuade others to adopt their beliefs, attitudes or behaviours. This leads to internalisation (conversion).
Consistency - minority needs to keep the same beliefs over time, and their members need to share the same beliefs. This draws attention to their views and makes majority rethink theirs
Commitment - minority needs to show their dedication to their position. Shows they aren't acting out of self interest and draws more attention to their views
Flexibility - minority needs to be able to compromise and accept valid counterarguments so they don't seem unreasonable
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Conformity = form of social influence involving a change in beliefs or behaviour to fit in with a group. In response to real or perceived group pressure