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Digital Marketing - Coggle Diagram

- - - - Public Portal site and advertise other firms products
  - - - Graphic Display inside Web Page
        
        Keyword
        
        Random
        
        Pop-up
        
        Personalized
        
        Static
    - - Appear in separate Window before/during/after internet surfing
    - - List Product Information inside Email
    - - Special Site / Traditional Newspaper
    - - URL Listing
      - Keyword
    - - Mouth to mouth
      - Email / Text / Chat Room / Instant Message / Posting Message / Forum
- - - - Objective
        
        Strategy
        
        Tactics
        
        Actions
        
        Control
        
        Monitoring Customer Satisfaction
        
        Conduct Marketing Research
        
        Analysis web-server log files
        
        Activities conducted by manager to execute plan
        
        Questions to be resolved
        
        Level of Investment
        
        Payback
        
        Training of staff
        
        Responsibility
        
        Changes in organization
        
        Activities create/maintain website
        
        Implement strategies and objectives
        
        Extension 7P
        
        Product
        
        Promotion
        
        4 more items...
        
        New Digital Product
        
        Product Mass Customization
        
        Quality, Image, Branding, Features
        
        How Digital Marketing objectives will be achieved
        
        Type of digital marketing strategy initiative
        
        New customer proposition SI
        
        Offer new features
        
        Customer Acquisition SI
        
        New prospects through different marketing technique
        
        Customer Conversion / Experience SI
        
        Invest in new customer's features
        
        Customer development / Growth SI
        
        Investment in increasing experience for existing customer
        
        Channel Integration initiatives
        
        Click and Reserve
        
        Enhance market capabilities
        
        Back-end features to assist management
        
        Stages in Target Marketing Strategy Development
        
        Segmentation
        
        Target marketing
        
        Positioning
        
        4 more items...
        
        Demand Analysis
        
        Select online targeting
        
        Target Segment
        
        Market Research
        
        Market Segment Def
        
        Customer Experience requirements
        
        Inform strategies/tactics
        
        Communicating strategic aim to workforce / investors
        
        Tools
        
        Smart E-Business Objectives
        
        Examples
        
        Start-ups
        
        Acquire specific number of new customers
        
        Establish mobile phone OP
        
        Increase online revenue
        
        Establish Media Company
        
        Increase Customer Retention
        
        Online Revenue Contribution
        
        Balanced Scorecard Framework
      - Understand current/future company environment
      - Analysis ( Digital Marketing Plan )
        
        Demand Analysis
        
        Revenue Contribution
        
        Assess the demand for digital business services
        
        Competitor Analysis
        
        Differential Advantage
        
        Review business service offered by competitors
        
        Intermediary Analysis
        
        Channel Restructuring
        
        Identify Intermediaries for marketplace
        
        Digital Business Analysis
        
        Objective
        
        Opportunities/Threats
        
        SLEPT factors
        
        Constraint
        
        Resource Analysis
        
        Budget