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Write a social psychological analysis of how attitudes, norms, and…
Write a social psychological analysis of how attitudes, norms, and identity seem to be involved in the behaviour of activists.
Theory of planned behaviour (TPB) (Ajzen, 1991)
Attitudes
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Knowledge consistency, informed, schema
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Heide's balance theory: if self, other and attitude align, the attitude will be positively reinforced. Otherwise, the attitude is likely to change.
Norms
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Injunctive - what we believe is the right thing to do, even if that is not the action everyone follows
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Descriptive - what we all do, whether positive or negative
Identity (linked to Stryker, Tajfel etc)
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