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Marketing Mix - Coggle Diagram

- - - - Brand Awareness: is a way of measurement of the extension to which people recognise a particular brand
      - Brand development: is a ongoing and long term marketing process of improving and enlarging the brand name in order to boost sales revenue and market shares
      - Brand Loyalty: occurs when customers buy the same brand of a product repeatedly over time
      - Brand Value: Customers are willing to pay for a brand name over and above the value of the product itself